BY | PAULA CABILDO
Gone are the days when being a blogger is just a hobby. In the world of social media, bloggers played an important role in marketing and promoting different brands and products. In blogging, there are different topics to choose from like beauty, fashion, food, travel, technology, and a lot more.
Being a beauty blogger can give a lot of perks. Aside from getting free products and services and being able to attend product launching and events, you can also get paid as soon as you established yourself as a trusted beauty blogger. But just like any other job, blogging entails time and patience. It is not an overnight work but a continuous process until such time that you make your mark in the blogging industry.
While each blogger has different ways of creating their names as a blogger, there are basic steps that you can follow especially if you are just starting. Here are 5 steps towards your end goal of becoming a successful beauty guru.
Produce Quality Content
As with any other niche, creating quality content is the major step in making yourself known in the beauty industry. It can be a makeup tutorial or a product review of the latest beauty items. Make it a habit to do regular posting so readers have a reason to visit your blog often.
Create An Attractive Site
Your blog is your online portfolio so create one that will represent not just your niche but yourself as well. You don’t have to be a web designer to create your site as there are many pre-made templates available for free. Try to invest and buy your own domain because this will attract brands in the long run. Also, try to think of a blog name that is unique and catchy.
Know Who Your Readers Are
When you write your articles, take into consideration what would appeal to your readers. Match your tone with the age and interest of your audience. Create a connection so that you can grow your readers easily.
Maximize Your Online Presence
Social media is undoubtedly one of the most powerful tools in doing online marketing. Learn how each platform works and use it to your advantage. For instance in Instagram, since these are photos, learn how to capture attractive photos including flat lays. Learn to use hashtags to have an even wider reach.
Reach Out To Different Brands
Once you have created your portfolio, research the brands and companies who can benefit from your niche. Send a proposal and sell your services. In your personalized email, highlight your achievements as a beauty blogger like nominations or awards you have won, monthly views, number of followers, and brands that you have collaborated with.